It’s sure to be a stellar ski season in Durango, Colorado this year. Investor James Coleman, a local Durango skier and businessman, recently purchased Durango Mountain Resort. His first executive order of business? To revert the name of the 50-year-old Colorado ski area back to Purgatory and use the original logo, of course!
It may seem like a small potatoes, but having grown up skiing at Purgatory and Durango resident for nearly a decade, Coleman is a bit nostalgic about the original name and brand. It’s no wonder that Coleman couldn’t wait to go back to the retro advertising the ski area has been known by since it first opened in the mid 60’s. And although eager to upgrade the resort with lift improvements and terrain expansion, James is careful to balance development with his desire to keep the family-friendly pure mountain experience at Purgatory intact.
Already a managing partner at Sipapu Ski and Summer Resort near Taos, New Mexico, Coleman is in the process of adding Pajarito Mountain Ski Area in New Mexico to his portfolio, and also the Arizona Snowbowl at Flagstaff. The four resorts together have the potential to offer a formidable ski experience in the southwest that boasts more than 3000 skiable acres 200 trails, and 13 terrain parks served by 26 lifts. And all within driving distance from each other.
Under common management, skiers can enjoy an interconnected ski experience with milder temps and sunnier skies that is uniquely southwest. Starting this upcoming season and on sale now, the Purgatory Power Pass makes this possible by allowing guests unlimited access to all four mountains. Additional Power Pass products are also available for those who may not be skiing as much.
If you haven’t been to Purgatory, or if it’s been a long time since you’ve visited, the upcoming season would be a great time to make an appearance. The resort has great plans and will open next season with a big 50th anniversary kick-off that will continue throughout the winter. The celebration will be dedicated to loyal passholders, alumni employees and longtime guests with reunion parties celebrating the ski area’s ties to the community and rich history.